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How it All Began: Part II

Atticus & Charlie ( is my passion and this is the story of how I got here from where I started. Part II

Thinking. . . . Thinking. . . . . Thinking

And, all at once, the light came on. Combine music and the Internet. From that Eureka moment, I stepped across the line of fear to build a special place for Gifts for Music Lovers. The original name was “Music Lovers Shop” but over time the store became Atticus & Charlie. I'll have more to say about this in a future blog post.

Of course, I expected to make money, but there were deeper considerations for me. I saw this as an opportunity to continue to help people by teaching, employing workers and offering quality products. Specifically, I wanted to sell gifts to people who are passionate about music. I wanted to create the “go-to” place for quality music products with fast delivery. I wanted to entertain, inform and express the love of music. I also wanted to continue to be successful in my music career.

When I set out on this journey I had a dream and a goal but no knowledge or experience of how to accomplish this. I tried to create stores which sold health-related products, but I had no passion for these products and only saw it as a way to have a business. It didn’t take long to figure out that if I wanted to be successful, I needed to be passionate about what was going to become a big part of my life. And, it was not long after those failed attempts, I had the epiphany that I could combine my two great interests, music and technology, to achieve my dream.

I wish I could say that once I had this clear goal everything just fell into line. I could say that, but it is far from true. I read books about the internet, marketing, products, persuasion, other people’s success stories. I bought courses to learn how to build a successful eCommerce business. The more I learned the more confused and complicated it became. There are so many ways to be successful. Fortunately, I learned about Russell Brunson and ClickFunnels and subscribed to the ClickFunnels software. Unfortunately, for months, I did practically nothing with it other than pay the monthly subscription fee. When I started building my business, I made the classic mistake of trying to do too much and became overwhelmed and ineffective. My father’s counsel came back to me: “You can do anything, but you can’t do everything.” Russell Brunson continued sending me informative emails and I finally decided I should study funnels and learn how to make and use them. That’s when it all started to make sense and “Atticus & Charlie” became a real business.

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